CoolGlobalBiz, February 6, 2011
THE BLOGOSPHERE BOASTS billions of posts on funny Super Bowl commercials, but hardly anything on the economic impact of the America's grandest sports event. Can you say echo chamber? Real news that cries for more coverage: A recent report by consultants Marketing Information Masters estimates that the Super Bowl will generate $375 million in direct spending and $36 million in tax revenues for Texas, although those figures are likely to drop given the bad weather in recent days. Assume that consultants and civic boosters will jack up the numbers, while economists say total spending is grossly exaggerated. Best quote comes from University of North Texas economist Terry Clower, who tells the Star-Telegram: "Two hundred million, 300, 500 -- whatever it is, we want it," he said.
- Marketing Information Masters, "Revenue and Tax Estimates Regarding the National Football League's Super Bowl XLV in 2011."
- WSJ.com, "Self-reported Economic Impact Estimates Deserve Scrutiny" by Carl Bialik.
- Bloomberg.com, "Super Bowl Fans to Splurge on 6 Million Wings . . . . " by Chris Burritt.
- Star-Telegram, "Super Bowl's Economic Impact Hard to Tackle" by Mitchell Schnurman.
- Forbes.com, "The Super Bowl Economy."
- SearchEngineWatch.com, "Super Bowl Commercials 2011: Volkswagen Still Favored to Win" by Greg Jarboe.
- Mashable.com, "Ten Most Shared Super Bowl Ads of All Time" by Erica Swallow.
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