"A magazine is an i-Pad that does not work." Video courtesy of UserExperiencesWorks' channel on YouTube. UserExperiencesWorks is Jean-Louis Constanza, a media and Internet entrepeneur in Paris, France, and CEO of Orange Vallee.
MY PREVIOUS POST states the obvious: that the old legacy media long ago lost a generation of readers, and must focus like a laser on a new generation (teens and tweenies). Sorry, I wasn't thinking far enough ahead. They need to focus on babies and toddlers. This viral video by French entrepreneur Jean-Louis Constanza shows "how magazines are now useless and impossible to understand for digital natives." Anecdotal, real-life research that trumps any marketing study. Amazing. This baby's iPad generation will read, think, create in a whole new way in the post-Gutenberg era. The global digital revolution has begat digital evolution.