MY PREVIOUS POST states the obvious: that the old legacy media long ago lost a generation of readers, and must focus like a laser on a new generation (teens and tweenies). Sorry, I wasn't thinking far enough ahead. They need to focus on babies and toddlers. This viral video by French entrepreneur Jean-Louis Constanza shows "how magazines are now useless and impossible to understand for digital natives." Anecdotal, real-life research that trumps any marketing study. Amazing. This baby's iPad generation will read, think, create in a whole new way in the post-Gutenberg era. The global digital revolution has begat digital evolution.
CoolGlobalBiz, October 30, 2011
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