"The State of the Global Beauty Industry: Entering a New Chapter" by Euromonitor International, via YouTube. Irina Barbalova, Euromonitor's head of cosmetics research, recapping her presentation made at In-Cosmetics 2010 in Paris, France.
MISS UNIVERSE CONTESTANTS might look like Barbie dolls in different shades. But beyond glitzy pageants, the colors (colours) of beauty are slowly but surely changing global consumer culture and the beauty industry, according to SkinInc.com ("Skin Color of the United States" by Daphne Kasriel-Alexander) and a new book by Harvard Business School professor Geoffrey Jones (Beauty Imagined: A History of the Global Beauty Industry).
From cosmetics to luxury spas, Kasriel-Alexander writes that "globalization is transforming the beauty industry, with brands being forced to respond to a far greater diversity of cultures and lifestyles as new markets open up worldwide. In the beauty realm, physiological differences between Caucasians and other ethnic groups have created a huge market for specialized skin and hair care products."
In his book, Jones cites China as an example of the rapid, cross-border spread of beauty brands and fashion trends. Three decades ago, cosmetics were seen as symbols of "bourgeois decadence" there. But now, he writes, China is the world's No. 4 market for beauty products.
- EuroMonitor International, "Frontier markets a new beauty hotspot as the BRICs cool down" by Diana Dodson.
- Business of Fashion, "Inside Brazil's Booming Fashion Industry" by Suleman Anaya.
- BBC News, "Deal in Brazil fashion race row" by Gary Duffy.
- AfricanNews.com, "Oyebade: Bright Future Awaits Models of Colour" by Stephen Ogongo.
- Financial Times, "Booming beauty industry unveiled in Saudi" by Abeer Allam.
- Guardian.co.uk, India's myth of fair-skinned beauty" by Anjana Gosai.
- Harvard Business School Working Knowledge, "The History of Beauty: Q&A with Geoffrey G. Jones" by Sean Silverthorne.
Editor's note: This post was published last year.
CoolGlobalBiz, December 8, 2011